Radi pametnije, živi bolje
Conference Branding
- Category
- Branding
- Scope of work
- Branding
- Logo design
- Social Media Design
- Merchandise
- Client
- Izabela Laura
- Style
- Modern
- Bold
- Professional
- Balanced
- Playful
Finding balance between professionalism and playfulness
The client wanted a new, strong, and corporate visual identity for the “Radi pametnije, živi bolje” conference — an event that brings together entrepreneurs and visionaries to explore smarter ways of working and living.
The goal was clear: to design a logo that communicates growth, awareness, and balance — but with a creative spark that sets the event apart. Once the foundation was set, we moved on to building a cohesive brand identity that felt both professional and inspiring.
- Brand Development
- Logo design
- Social media
- Merchandise
Design that divides — and connects.
At the heart of the design lies a bold diagonal yellow line — a defining visual element that separates yet unites. It represents movement, progress, and the fine balance between work and life. On one side of the line, vibrant organic shapes bring softness and creativity, while the other side remains structured and calm.
The deep green color conveys balance and stability, contrasted by energetic yellow that symbolizes optimism and action. Together, they mirror the duality of the conference theme: working smarter, living better. Paired with modern typography — Staatliches for impact and Poppins for clarity — the identity feels cohesive, confident, and unmistakably unique.
“We are so happy with the final result and the entire collaboration process!
The visual identity you created for the ‘Intima pod pritiskom’ conference perfectly captures that delicate balance we talk about — the intersection of professional strength and human vulnerability. Thank you for making our message so clear, impactful, and visually powerful. I can’t wait to see this whole system come to life on May 21st in Zagreb!”
Izabela Laura
Event host | Moderator | Event organizer | Lecturer | Speaker | Educator
The client instantly recognized their vision in our design — calling it striking, meaningful, and full of energy.
This project is more than design — it’s a reminder that balance isn’t found, it’s created. And when creativity and purpose align, the results speak for themselves.
Krivi Kut is a creative design studio focused on helping small businesses look sharp, bold, and real. We design brands, websites and content that feel good and work even better.
You bring the vision. We bring the visuals.
Links
The Brief Starts Here
Krivi Kut is a creative design studio focused on helping small businesses look sharp, bold, and real. We design brands, websites and content that feel good and work even better.
You bring the vision. We bring the visuals.
Links
The Brief Starts Here
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Krivi Kut, obrt za grafički dizajn, vl. Nataša Hunjadi, Čakovec, Ulica Ruđera Boškovića 4, OIB: 2037812159