Once the logo direction was defined, we moved on to building the visual identity through a carefully curated color palette. Together with the founder, we selected earthy, muted tones that reflect the brand’s core vision — bringing warmth and a sense of nature into every interior.
For the typography, the goal was to strike a balance between modern elegance and timeless sophistication. The pairing of Proxima Nova with the classic Garamond created a refined, yet approachable aesthetic.
The result is a brand that feels natural, calming, and subtly luxurious — just like the spaces Amber designs.